café delirante
A Patagonian coffee journey
A Patagonian coffee journey
The brief
Café Delirante is a specialty coffee roaster born in Bariloche, crafting high-quality coffee from the finest beans across Latin America. They’re all about great coffee, no shortcuts.
They wanted to break into Buenos Aires, build brand awareness, and drive sales for their flagship product: whole coffee beans.
The Approach
We launched a 360° campaign covering social media, e-commerce,
web design, email marketing, social ads, print, and outdoor advertising. Fiuuu... 😮💨
web design, email marketing, social ads, print, and outdoor advertising. Fiuuu... 😮💨
The goal? Make Café Delirante a must-have for coffee lovers beyond Patagonia.
Art Direction & Photography
As Creative & Art Director, I led the visual identity for all campaigns, crafting concepts like Somos Delirantes (We are Delirious), Desde la Patagonia a tu casa (From Patagonia to your home), and Comprá café rico (Buy good coffee).
We ditched the usual specialty coffee aesthetic: no sterile minimalism, no hipster clichés. Instead, we went bold: vibrant colors, playful compositions, and visuals that stood out in a sea of beige. Monthly lifestyle shoots kept the brand fresh and relatable on social media.
Charlas con el Barista
Talks with the Barista
Talks with the Barista
To push the campaign Comprá café rico (Buy good coffee), we hit the road to Bariloche and filmed real baristas answering the most common coffee questions: Roasted or toasted? Pre-ground or whole beans? Which coffee maker should I buy? Short, engaging videos that made specialty coffee feel accessible.
Offline Executions
We turned Instagram coffee guides into downloadable freebies. Customers at Delirante cafés could scan a QR code, sign up with their email, and get the guide in their inbox. A seamless way to bridge offline and online engagement.
social media content
We built awareness by educating coffee lovers on how to make better coffee at home. Jumping on visual trends and dynamic content, we created posts with mini coffee guides, coffee insights, and short-video educational content to grow the brand’s Instagram presence.
print & Outdoor
We designed new illuminated signage for their Patagonia cafés and launched print ads for all the coffee shops on
