social media - vespa
Project overview
When Vespa arrived in Argentina, we faced a challenge: adapting its global communication to connect with our culture while staying true to its essence of style, tradition, and modern Italian flair.
We developed a 360° digital campaign on Facebook and Instagram, tailoring the global strategy to the local tone and expressions. No copy-pasting, just a genuine conversation with the Argentine audience.
We worked with rich media, display ads, and dynamic content. The result? A campaign that not only revved up engagement but turned every scroll into a ride through the streets of Italy, with an Argentine twist.
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Agency: IPG MEDIABRANDS
Role: Creative Art Director / Graphic Designer / Motion Graphics
